Katrina Crazy Coverage

Is anyone else tired of the media and corporations using Katrina like a branding tool?

I have seen commericials by Tide Detergent, NBC, CNN, and others celebrating their role in helping to "deal with" or "document" the disaster. Here's a NY Times article which comments a bit about some of the coverage or lack thereof in the NY Times opinion.

I don't get this what ever happened to being charitable and humble. You are doing good for people, if you happen to get positive press great! But using a commercial to advertise what a caring charitable detergent or concerned news station you are is not exactly modest.

Also, an article interiewing one famous resident of New Orleans who's had enough.

(Warning: THE NY TIMES WEBSITE REQUIRES FREE REGISTRATION)