PETA is in rare form today. They keep outdoing themselves with silliness. First, they chided Barack Obama for swatting a fly:

Norfolk-based group People for the Ethical Treatment of Animals wants the flyswatter-in-chief to try taking a more humane attitude the next time he's bedeviled by a fly in the White House.

PETA is sending President Barack Obama a Katcha Bug Humane Bug Catcher, a device that allows users to trap a house fly and then release it outside.

"We support compassion even for the most curious, smallest and least sympathetic animals," PETA spokesman Bruce Friedrich said Wednesday. "We believe that people, where they can be compassionate, should be, for all animals."

Then, a few hours later, they had this idea for the site of a soon-to-close local dairy plant:

PETA has an idea for the Pet Dairy milk-production plant that’s closing in August: Turn it into a “cow empathy museum.”

The animal rights group sent a letter today to Gregg Engles, the CEO of Dean Foods Co., which owns Pet Dairy, asking to lease the building on Turnpike Road.

“The museum would convert a building built upon cruelty into a tribute to compassion and kindness,” wrote Tracy Reiman, PETA’s executive vice president.

Reiman said in the letter than the Cow Empathy Museum would have educational displays that highlight facts such as that cows “are forcefully impregnated every nine months...in order for humans to constantly milk them.” Interactive displays would include “being crammed into a crate to simulate the life of a calf raised for veal.”

I am sure tourists would stampede from Virginia Beach and Williamsburg to experience a “Cow Empathy Museum.”